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Research notes

Prospecting methods, controls, and measurement

2026-09-07 · Julian Hartwell

Stop Using Lead Enrichment as a 911 Call: A Sales Ops Perspective

Why treating lead enrichment as a last-minute emergency hurts B2B pipeline quality. A sales operations practitioner explains when to use lead enrichment, how Okki Go setup should feel, and why API rate limits reveal a sales intelligence platform's true transparency.

2026-09-07 · Julian Hartwell

How to Run the okkigo Install Command: A Budget Owner's Checklist

A practical okkigo install guide with a budget owner's view: what AI sales assistant features to use, how to run the okki go install command, okkigo data enrichment, sales prospecting features, and when a B2B sales team should invest in email automation.

2026-09-07 · Julian Hartwell

Cold Email Meaning: Duties and Boundaries

Cold email outreach is a targeted, permission-aware process for contacting business prospects who have not interacted with you. Start with legal and sender