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Research notes

Prospecting methods, controls, and measurement

2026-09-29 · Kwesi Adom

Disambiguate Templates Before You Draft

Clarify the ambiguous query cold email templates Wikipedia consultancy, select the real outreach task, and build a transparent, evidence-based message with

2026-09-28 · Neha Banerjee

Qualify Problem Fit Before Production Talk

Discover a structured approach to lead generation for manufacturers, integrating problem fit and production feasibility from initial RFQ to final targeting

2026-09-24 · Matteo Ferraro

The Night I Realized Our Sales Engagement Platform Was Lying to Us

A GTM engineer's story of discovering that a sales engagement platform's 'intent data' was mostly noise, the 48-hour scramble to fix a broken outbound sequence before a Q1 pipeline review, and the uncomfortable lesson about tool transparency that changed how I evaluate everything.