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Prospecting methods, controls, and measurement

2026-09-22 · Julian Hartwell

Bulk Email in an Agent-Native Prospecting Workflow: Which Scenario Are You Actually In?

After auditing six years of outbound tool spending, I've stopped believing there's a single right answer to 'where does bulk email fit.' There are three scenarios that matter, and the answer changes completely depending on which one you're in — plus how to tell which one you're actually in instead of which one you wish you were in.